
The project for BaseRiventures, a company focused on startup investment, included the design of the logo, brand identity, corporate stationery, and website, commissioned by the advertising agency Werbeartpro. The objective was to create a professional, trustworthy, and distinctive identity that clearly communicates the brand’s message and sets it apart from competitors.
The logo design was based on a combination of the letters B and V, creatively integrated with an upward arrow. This arrow represents growth, development, and forward movement—perfectly aligning with the company’s mission and vision. In addition to the logo, a full set of visual identity elements was created, including brand color palette, typography, business cards, letterheads, envelopes, and other corporate materials. All elements were compiled into a Brand Guideline to ensure consistency across all visual and communication touchpoints.
The website was designed according to modern design principles and UX/UI standards to establish a professional and digital presence for BaseRiventures. This project was carried out in collaboration with Werbeartpro, and I was fully responsible for the complete design execution.
ClientWerbeartproServicesResponsive Website, Grafikdesign und MarkenidentitätLinkbaseriventures.de