coworkingNRW

The project of designing the logo, brand identity, and website for coworkingNRW, a provider of coworking spaces in the city of Mülheim, was commissioned by the advertising agency Werbeartpro. The aim was to create a unique, professional, and meaningful identity rooted in local culture, while also reflecting the innovative spirit of startups.

The logo design was inspired by symbolic elements of Mülheim, particularly the historic Schloss Broich castle, which conveys a sense of heritage, stability, and trust. Additionally, the chess knight was incorporated to symbolize strategy, smart movement, and careful planning—qualities essential for small businesses and startups operating in shared office spaces. Together, these elements create a compelling visual message of intelligent growth and forward motion.
The color palette consists of deep blue and vibrant orange. Deep blue represents professionalism, confidence, and reliability, while orange brings energy, creativity, and dynamism an ideal match for the lively and ambitious coworking environment.

The project also included a full corporate identity design, covering typography, business cards, letterheads, and stationery items, ensuring brand consistency across all touchpoints.

ClientWerbeartproServicesResponsive Website, Graphic Design, and Brand IdentityLinkcoworkingnrw.de